Full-page ads are set for Friday in four queer papers as the campaign lavishes some of its cash advantages on LGBTs in the days before critical March 4 primaries.
The Obama campaign is lavishing some of its cash advantage on the LGBT community with targeted ad buys in Ohio and Texas leading up to the critical March 4 primaries in both states (Rhode Island and Vermont also vote that day).
According to Eric Stern, a member of the Obama LGBT steering committee, the campaign has just completed an ad buy with queer newspapers in the four largest LGBT markets of those two states -- Columbus, Cleveland, Dallas and Houston.
Full-page ads will appear starting Friday in Outlook Weekly of Columbus, the Gay People's Chronicle of Cleveland, the Dallas Voice and OutSmart, which is based in Houston. Buying a full-page, four-color ad that appears one time typically costs anywhere between $1,000 and $2,000 in weekly publications. In the Gay People's Chronicle, for instance, the ad cost about $850, according to the paper's advertising manager; the same ad went for about $1,500 in the Dallas Voice.
Stern called the coordinated buy "the icing on the cake" in terms of the Obama camp's outreach to the gay community in Ohio and Texas.
"It's a direct appeal to LGBT voters asking for their support," he said, adding that the ad includes information about how people can get involved with the campaign.
The Obama campaign has actively been trying to cut into the long-standing ties between gay men and lesbians and Hillary Clinton. Stern paraphrased the message of the ad as a "call for the country to come together and unify around creating national progress toward equality for LGBT Americans."
(Kerry Eleveld, The Advocate)
The Obama campaign is lavishing some of its cash advantage on the LGBT community with targeted ad buys in Ohio and Texas leading up to the critical March 4 primaries in both states (Rhode Island and Vermont also vote that day).
According to Eric Stern, a member of the Obama LGBT steering committee, the campaign has just completed an ad buy with queer newspapers in the four largest LGBT markets of those two states -- Columbus, Cleveland, Dallas and Houston.
Full-page ads will appear starting Friday in Outlook Weekly of Columbus, the Gay People's Chronicle of Cleveland, the Dallas Voice and OutSmart, which is based in Houston. Buying a full-page, four-color ad that appears one time typically costs anywhere between $1,000 and $2,000 in weekly publications. In the Gay People's Chronicle, for instance, the ad cost about $850, according to the paper's advertising manager; the same ad went for about $1,500 in the Dallas Voice.
Stern called the coordinated buy "the icing on the cake" in terms of the Obama camp's outreach to the gay community in Ohio and Texas.
"It's a direct appeal to LGBT voters asking for their support," he said, adding that the ad includes information about how people can get involved with the campaign.
The Obama campaign has actively been trying to cut into the long-standing ties between gay men and lesbians and Hillary Clinton. Stern paraphrased the message of the ad as a "call for the country to come together and unify around creating national progress toward equality for LGBT Americans."
(Kerry Eleveld, The Advocate)
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